About Us

Trust is a crucial component of any business, and direct selling is no different. In fact, since the direct selling industry is relationship-based, trust is even more important. Unfortunately, a limited understanding of the industry leads to false information, which breaks down trust. Direct Selling Disinformation was created to combat these misconceptions, providing accurate, well-sourced information.

Direct Selling and Disinformation

We aim to offer clarity, transparency, and trustworthy insights. And the best place to start is to inform you about our industry. This will provide a sense of who we are, and help you understand why direct selling faces disinformation.

Direct selling is a business model through which companies promote and distribute their products or services. These sales occur directly between consumers and autonomous representatives. We commonly refer to these representatives as distributors or consultants.

So how does it work? Representatives often establish a personal connection with customers. They showcase and elucidate the products, facilitating transactions outside the conventional retail framework. In this way, its foundation lies in personalized sales, word-of-mouth marketing, and direct engagement.

This direct engagement between distributors and consumers leads to endorsing and disseminating goods and services. The direct selling industry encompasses a diverse array of products and services. Some of the more popular products include cosmetics, household items, health supplements, and more.

Simply put, direct selling is the OG gig economy. It’s both a way to make an additional income and can be full-time depending on an individual’s goals. And herein lies a major component of disinformation about direct selling. Some claim the industry touts itself as a “get-rich-quick” enterprise.

To set the record straight, being a direct selling representative takes hard work and dedication. While it certainly requires flexibility, it requires self-discipline and motivation as well. However, being part of a direct selling company can provide support for the individual. This is mostly because they have access to top-notch items, which helps them get started on the right foot.

QNET Builds Trust

To support our representatives as well as our consumers, QNET aims to build trust. And again, this means transparency. So, let us tell you who we are.

QNET has been in operation for over 25 years, with offices and agencies in more than 25 countries worldwide. But we are not done growing. All of our offices and agencies provide support to a growing base of customers and distributors. Our success is built upon the code we operate by, and our core values:


Truth above all. Truth in all. Integrity in thought, word, and action.


We are merely caretakers for the next generation. We must preserve, sustain, and resurrect our environment.


We serve to lead and lead to serve. Service to all is our credo.


Lead to inspire and inspire to lead. We nurture and inculcate entrepreneurial passion as the path to independence, inclusiveness, and innovation.

At QNET, we have a philosophy we hold above all else. And that is: Raise Yourself To Help Mankind. Or, as we refer to it, RYTHM. This is the belief that financial success is just a by-product when people work towards a lasting change in the world.

This philosophy is how we have been able to expand around the globe, distributing 100s of life-enhancing products. And this philosophy is how we garner trust in what we do. As mentioned, trust is a crucial component of any business. Trust is how we learn and make the right choices, and we want to share this trust with you.

Learn more about QNET and direct selling on our website and join us in making better decisions. Let’s work together to make the business world smarter with reliable info and learning.

Our mission

Trust is a crucial element in business. Misinformation and disinformation thrive best where there is a lack of accurate information.

Drawing from our own experiences as pioneers in the direct selling industry in many emerging markets, QNET is on a mission to educate the public with accurate and factual information about the direct selling industry and address allegations made against QNET in an open and transparent manner.

Establishing credibility is a key tool in a business’ arsenal in the fight against disinformation. An important element of this is being able to communicate data and hard facts that allow readers to cut through the fluff and get to the crux of the message.

QNET is a prominent direct selling company with customers in many parts of the world, including in emerging markets where direct selling is either unknown or still in its nascent stages. This has led to a lot of misinformation about QNET being propagated in the public narrative.

Fighting Disinformation, with Awareness, Knowledge, and Action


Access Our Dedicated WhatsApp Hotline for Sub-Saharan African (SSA) markets
For inquiries regarding code of ethics, earnings, and income disclaimers


Direct Selling Industry FAQs

According to the World Federation of Direct Selling Associations’ (WFDSA) 2021 Global Sales Report, Direct selling is a $186.1 USD billion industry worldwide that encompasses 128.2 million independent distributors. These independent distributors affiliate with a direct selling company but enjoy the freedom of building a business on their own terms and time. Many join because they love a company’s products or services and want to purchase them at a discount. Others sell to their friends, family and communities and earn commissions on their sales. The most successful entrepreneurs encourage others through support and mentorship to build their own successful businesses.

The direct selling business model is all about reaching out to customers and members with premium, exclusive products that are not generally available through retail stores. Most of these products, both durables and consumables, have features and benefits that have to be explained to the customer, it is not something an individual would directly pick up off a rack. In the case of consumables, the efficacy of the product has to be established to ensure repeat purchase. The success of any direct selling company is reliant on this aspect.

An example is QNET, whose product price is the prerogative of the manufacturer/seller. It may be pertinent to note here that most consumer products have a cost of 30% of MRP and the remaining is distributed over marketing expenses and margins of the wholesaler and retailer. The formula applied by direct selling companies is the same.

Reference: Is It True That Direct Selling Products Are Expensive?

Direct Selling is a great platform to look for an additional source of income or for a full-time business. However, just like any other business, some people succeed, and some don’t. And therein lies the beauty of direct selling: It allows you to work at your own pace, which also explains why the results vary from person to person. Here are seven reasons why some people make money in direct selling (and others don’t):

    • They are focussed
    • They don’t procrastinate
    • They are consistent
    • They take relationships seriously
    • They don’t expect overnight results
    • They don’t overcomplicate the business
    • They have supportive uplines

Reference: 7 Reasons Why People Make Money in Direct Selling

The direct selling industry is serious about protecting its members. That’s why it has regulations in place that also help to create confidence in the market. Direct selling protects its customers and entrepreneurs in two ways: (1) Self regulation through the Code of Ethics and (2) Laws in individual countries. Direct selling rose to popularity in the U.S. from the 1900s onwards. That required an independent body to protect the sector, which led to the formation of the U.S. Direct Selling Association (DSA). The DSA created the industry’s Code of Ethics to maintain the highest standards for doing business. These ethics cover what direct sellers can and cannot do when it comes to building the business. Today, more than 60 countries have their own direct selling associations. Local DSAs are a crucial part of the industry’s support structure. They act to promote the industry and to build trust and integrity around it.

Reference: Is Direct Selling Legal and Safe?

Additional Resources

Blog Articles & Quick Links

3 Myths About Direct Selling You Need to Stop Believing

Discover the Power of Online Side Jobs in India

The Benefits of Direct Selling in Ghana: Start Your Own Business Today

Report Misinformation about QNET Today

If you are approached by someone with information about QNET that sounds suspicious or inaccurate, please report the disinformation to us with as much detail as possible. If you are being harassed or pressured by someone in the name of QNET, please let us know immediately.